Enhances advertising, editorial, film, video, TV, Websites, and mobile experiences.
The Galleria Vittorio Emanuele II is a covered double arcade formed of two glass-vaulted arcades at right angles intersecting in an octagon; it is prominently sited on the northern side of the Piazza del Duomo in Milan, and connects to the Piazza della Scala. Named after Vittorio Emanuele II, the first king of united Italy, it was originally designed in 1861 and built by Giuseppe Mengoni between 1865 and 1877. The street is covered over by an arching glass and cast iron roof, a popular design for nineteenth-century arcades, such as the Burlington Arcade, London, which was the prototype for larger glazed shopping arcades, beginning with the Saint-Hubert Gallery in Brussels (opened 1847) and the Passazh in St Petersburg, (opened 1848) and including the Galleria Umberto in Naples (opened 1890). The central octagonal space is topped with a glass dome. The Milanese Galleria was larger in scale than its predecessors and was an important step in the evolution of the modern glazed and enclosed shopping mall, of which it was the direct progenitor. It has inspired the use of the term galleria for many other shopping arcades and malls. The Galleria connects two of Milan's most famous landmarks: The Duomo and the Teatro Alla Scala. More than 130 years after its inauguration, the four-story arcade includes elegant shops selling most things from haute couture to books, as well as restaurants, cafés and bars. Directly connected to the Galleria Vittorio Emanuele II is Milan's ultra-luxurious Town House Galleria hotel, offering the city's most luxurious (and most expensive) rooms and facilities. The Galleria is the site for many luxury goods' shops, like Gucci, Prada, Louis Vuitton. (http://en.wikipedia.org/wiki/Galleria_Vittorio_Emanuele_II)
Italy’s and perhaps the world’s capital of fashion and design, Milano is home to the Galleria Vittorio Emanuele, which is possibly the world’s oldest shopping mall. The city is currently undergoing an architectural renaissance, which will culminate in a new skyline for the Expo 2015, which will be hosted in Milano. Visitors can take advantage of an extensive public transportation system, which includes metro, buses, trolleys and trams.