Enhances advertising, editorial, film, video, TV, Websites, and mobile experiences.
The Key Sculpture is in the shape of the word "Revoluce" (Revolution) in a DNA spiral that evkoes incessant rebirth, revolution in evolution and its reverse. The individual letters represents fonts from the names of well-known items from before 1989: R - from the Communist daily Red Right; E - from toiltet paper; V - from cotton wool; O - from "Pedro" chewing gum; L - from the TV commercials of Mr.Egg; U - from Tuzex shop vouchers for imported goods; C - from travel agency logo; E - from Communist ID cards.
Mobile operator Vodafone supported the sculpture through a public key collection. For the occasion of the November 17, 1986 anniversary, people brought in 85741 keys to Vodafone shops, from whisch the sculpture was created.
Manufacture and production: GRIOS s.r.o.
Brno is Czech's second largest city. It's a place full of peaceful country folk who drink more wine than Bohemians, their Czech friends to the west. Brno hasn't been trampled by many tourists, so it has quite a different character than the capital city, especially from the eyes of a visitor.