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Lincoln Town Car at the Junkyard (approx 1989)

"When I was a kid, there was a plentiful selection of automobile choices for old people. There were Buicks. There were Cadillacs. There were Lincolns. There were Oldsmobiles. There were even a few Japanese cars that clearly catered to the elderly. “Enlarged Speedometer Font” was an actual option on more than one vehicle when I was younger.

But what about today?

(...)

So where have the “old person cars” gone?

(...)

The simple truth is that if you’re an old person choosing a car today, it just isn’t as easy as it was a decade ago. Car companies are now obsessed with chasing younger buyers: they sponsor events that attract young people, they advertise in media aimed at young people, they style their cars to appeal to younger buyers, and they pack vehicles with technology designed for young users. Quite simply: car companies have seemingly become so scared of getting the reputation of being a “brand for old people” that they’re now actively eschewing older buyers in favor of younger ones.

So if you’re an old person, what do you buy?

The older people I know seem to be gravitating away from traditional “old person” brands — Buick, Cadillac, Lincoln — and into basic versions of mainstream cars.

(...)

If I were a modern old person, I would be very displeased by the development of formerly elderly friendly luxury brands into youth-obsessed #brands. "

 

source:

https://www.thetruthaboutcars.com/2016/01/doug-drives-what-the-hell-are-old-people-supposed-to-buy/#more-1267721

Copyright: Auggie Werner
Type: Spherical
Resolution: 11968x5984
Taken: 03/11/2018
Uploaded: 13/11/2018
Views:

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Tags: car; vintage; old; junkyard; junk; classic; luxury; vehicle; interior
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