Inspiration for the concept was found in the local history and architecture. With the usage of natural stones for the cladding and for the entire pavement, the solid character of the shopping center is enhanced. Through shape and colour the project is fully integrated in its surroundings. Denizli and Pamukkale city’s symbols, such as the architectural element called ‘baldakino’ are included in the concept. The center’s striking design includes piazzas, inner courts, gallerias and a tower.