My first attempt at a spherical 360° image was over twenty years ago at school, inspired by David Hockney's photo-montage work from the early 80s. The process (with a point and shoot film camera) was hit-and-miss, and the final result less than impressive. I put my panoramic photographic career on hold…
Seeing the earliest QTVRs in the late 90s amazed me and made me curious, but it wasn't until I was able to embrace a RAW-based digital workflow in the mid 2000s that I combined my interest in CG and digital photography, plunging head-first in to a world of panoramic photography. I've not looked back since.
My personal work often reflects recurrent themes of placement, enclosure, texture and light. My professional work covers a wide range of subjects and sectors… but in all cases I strive to capture both a moment in time, and a sense of place which provokes an emotional response from the viewer. The immersive nature of panoramic photography helps enable me to do this, and my passion for the medium has remained undimmed since the first spherical panorama I captured. You can view an extensive range of my work on my blog.
Having developed virtual reality (VR) content for a broad range of online panoramic solutions – retail, education, hospitality, tourism and industrial sectors – I have proven experience and am highly passionate and knowledgeable about developing panoramic content.
I've 20 years of professional design industry experience in print, digital and screen; working on 3D design, visualisation and imagery since the late 90s. I've specialised in digital, panoramic and immersive photography for the last decade, and am a member of the International VR Photographer’s Association.
I also founded and led a specialist virtual reality team in one of the UK's leading shopper marketing agencies, delivering innovative VR solutions for brands and retailers including Disney, GlaxoSmithKline, L’Oreal, Thorntons, Boots, Argos, Homebase, Sky and Asda WalMart. These were deployed on multiple platforms – desktop, mobile and offline – as well as in dedicated immersive life-sized walk-in ‘Virtual Labs’ in London and Leeds. I bring that experience to bear for clients from a broad range of sectors – from retail to hospitality, healthcare to the arts – so they can benefit from innovative and eye-catching 360° solutions… and I enjoy shooting panoramas for pleasure too.
My personal work often reflects recurrent themes of placement, enclosure, texture and light. My professional work covers a wide range of subjects and sectors… but in all cases I strive to capture both a moment in time, and a sense of place which provokes an emotional response from the viewer. Realism, accuracy and detail are key. The immersive nature of panoramic photography enables the viewer to be placed in the centre of the subject matter… and I love putting them there.