Since November 2015, Getty Images has been 360Cities' global distribution partner. The partnership with Getty makes 360Cities' unique library of high quality 360° images and videos available for licensing via Getty Images and their global partners. 360Cities contributors have been earning regular licensing royalties through Getty's sales teams, as well as those of their affiliates', who promote interactive 360° panoramic imagery and videos from 360Cities as part of their regular offering to their thousands of business customers around the world.
Our partnership with Getty Images compliments our own growing licensing business and benefits many of our contributors. This is because presently we license panoramas primarily for creative uses (e.g. advertising) and development (e.g. app and VR) and do comparatively little licensing for editorial usages (e.g. digital news sites, magazines and ebooks).
Getty Images by contrast is the world leader in editorial licensing, with a large sales staff and a customer list that includes the largest consumers of editorial imagery in the world. This means that many more of the images in our collection are being licensed by editorial users via the Getty channel, and thus more of our contributors are earning royalties from their 360° content.
Getty Images is bringing a high volume of panorama licensing transactions for both editorial and creative usage
Importantly, Getty is committed to educating their thousands of editorial and creative customers to include interactive 360° content in their regular consumption of straight photos and video. Getty chose 360Cities because of the extent and quality our content from people like you.
We have recently become one of only a tiny number of Getty partners to have both images and videos from their collection featured in both "editorial" and "creative rights-managed" sections of gettyimages.com. This is truly a great honor and further evidence of Getty's commitment to VR in general and 360Cities in particular.
No. While the Getty partnership has greatly increased the consumption of our 360° content, we will continue to grow our own customer base. Getty-sourced licensing royalties will continue to supplement rather than replace the royalties we are generating ourselves for you.
No. You are not required to license your panoramas exclusively either through 360Cities or Getty Images.
360Cities' editors review images in the 360Cities database that are approved for publication and selects images Getty based on quality, subject matter, and completeness of metadata. We have been doing this continuously since November 2015 and there are now many thousands of 360Cities images and videos available for licensing on gettyimages.com. This number is growing steadily.
We're also pleased to confirm that there is a drive underway to mass upload over 100,000 additional images from 360Cities to Getty in 2017. This minimum 5X growth in the size of the 360Cities collection on gettyimages.com will lead to a further increase in the number of royalty payments we will make to our contributors each month.
It is our goal to submit as much of your content to Getty Images as possible. Creating great panoramas and 360° videos of iconic locations with complete and accurate metadata as per our tips for licensing will help to ensure that we can submit your images to Getty.
Please note that Getty is ultimately responsible for deciding which images and videos can be included in their editorial offering and which can be moved to the lucrative creative rights-managed section. One important issue that we would like you to pay attention to is that your watermarks / attribution inside your images and videos dramatically decrease the chances that they will be selected for promotion on Getty and licensed by Getty's customers. So please avoid putting your name and logo inside your content if you would like to see Getty or 360Cities license it successfully.
Go to your published panoramas list. There is a new status called Getty Images under the Google Earth status. You'll see a YES or NO by it.
Just enter "360Cities" or "360cities.net" in the search box on gettyimages.com. You can choose any of the four categories below "creative images", "editorial" images", "creative video", or "editorial video" as 360Cities is represented in each category.
Yes. For example, you can remain opted in for 360Cities licensing but opt out of Getty Images licensing if you prefer not to earn extra royalties via Getty at this time. Click here for simple instructions on how to do that. You can opt in again at any time in the future. You may also wish to review the terms and conditions for contributors to 360Cities, which you can do here.
Getty Images sets prices for all content on gettyimages.com. Getty Images also determines how the images and videos will be licensed, whether individually or as part of a set or subscription package.
Getty Images generally licenses content on a hybrid "rights-managed" basis, which means that the price of a license is determined by the customer's specific required usage and image / video size. Content generates a higher price if used for a commercial purpose like advertising and a lower price for an editorial usage like a news article. In other words, individual royalties for editorial usage may be low. However, this is compensated for by the fact that the volume of editorial content licensed is greater.
360Cities is paying a royalty of 60% of the GROSS REVENUE that we receive from Getty Images.
360Cities is paying contributors 60% of its gross revenue received from Getty Images.
Images and videos licensed to editorial users will be credited as follows: "Photographer/360cities.net/Getty Images." Getty Images strives to apply attribution where images are displayed on its website as well. Images and videos licensed to creative customers will generally not contain attribution but should generate a higher royalty payment.
360Cities contributors receive recognition as well as royalties thanks to our distribution partnership with Getty Images
Industry standard information including the name of the customer and type of usage is included in the licensing section of your 360Cities account.
Please review our tips for increasing the chances of licensing your images and videos, and also our article on metadata, where you'll find guidelines on setting titles, handles, descriptions, tags, etc.
We're excited to be playing our part in making 360° image and video usage more and more mainstream. We're especially pleased that many more 360Cities contributors are earning royalties for their stock 360° images and videos thanks to our partnership with Getty Images.