After ten years on the market (nine of them as the Town Car) relatively unchanged, the Lincoln Town Car was given an extensive redesign inside and out, being launched on October 5, 1989 as a 1990 model. In a move to bring a new generation of buyers to the Lincoln brand, the Town Car adopted a far more contemporary image, bringing it in line with the Continental and Mark VII. In addition, the Town Car adopted a new range of safety and luxury features and would mark the debut of a powertrain that would see usage in a wide variety of Ford Motor Company vehicles.

The second-generation Town Car was an overwhelming sales success and became one of the best-selling full-size U.S. luxury sedans. During the late 1980s and early 1990s, Town Car sales regularly exceeded 100,000 units with 120,121 Town Cars being sold in 1994 alone. Following the 1996 discontinuation of the Cadillac Fleetwood Brougham by General Motors, the Lincoln Town Car became the longest regular-production sedan sold in the United States.

The vehicle was so widely received that it was named the 1990 Motor Trend Car of the Year.

Source: Wikipedia