Novi Sad (Serbian Cyrillic: Нови Сад, pronounced [nôʋiː sâːd] ( listen); see below for other names) is the second largest city in Serbia, the administrative seat of the province of Vojvodina and of the South Bačka District. It is located in the southern part of Pannonian Plain, on the border of the Bačka and Srem regions, on the banks of the Danube river, facing the northern slopes of Fruška Gora mountain.
According to the 2011 census, the city has a population of 231,798, while the urban area of Novi Sad (with adjacent urban settlements of Petrovaradin, Sremska Kamenica, and Futog included) has 277,522 inhabitants. The population of the administrative area of the city stands at 341,625 people.
The city was founded in 1694, when Serb merchants formed a colony across the Danube from the Petrovaradin fortress, a Habsburg strategic military post. In the 18th and 19th centuries, it became an important trading and manufacturing centre, as well as a centre of Serbian culture of that period, earning the nickname Serbian Athens. The city was heavily devastated in the 1848 Revolution, but it was subsequently restored. Today, Novi Sad is an industrial and financial centre of the Serbian economy, as well as a major cultural center.