View of the central area of the NDSM wharf where PICNIC11 is taking place.
The PICNIC name represents everything we strive to be. It is a gathering of friends old and new, where everyone brings something to the table.
PICNIC is about innovative ideas for business, people and society. It is a platform that brings together people from diverse backgrounds who like to exchange ideas and insights and are keen to expose themselves to ideas outside their own area of expertise. PICNIC offers an online meeting place to do that through the PICNIC Club, our online community, and the PICNIC News Network (PNN) that offers inspiring, crowdsourced and co-hosted content.
In addition PICNIC also organizes off line events, culminating in our annual festival in Amsterdam. During three intensive days we mix creativity, science, technology, media and business to explore new solutions in the spirit of co-creation. Curious minds eager to exchange knowledge, ideas and skills gather at PICNIC and leave with a new perspective on what is possible.
Overview and HistoryAmsterdam is the capital of the Netherlands even though the seat of government is in the Hague. It is the most densely populated country in the world! And to be accurate, Holland only makes up part of the Kingdom of the Netherlands. There is North Holland and South Holland and the Netherlands encompasses them both, as well as some other area without.Time for some etymology! Netherlands is physical space reclaimed from the ocean, hence its name literally means "the ground below." The name Amsterdam comes from a dam in the river Amstel. The dam stood, guess where, Dam Square! Look at all those bikes, man, it just warms the quadriceps with joy.Amsterdam was first settled as a fishing village in the 12th century and grew to become a wealthy trading port, riding on the demand for diamonds and tulips. But let's not get ahead of ourselves..In the beginning there was water. As usual, the Romans came along and wanted to do some conquering, so they set up a military post at Nijmegen. Prosperity commenced growth lasting until the Frankish invasion of the 5th century brought Christianity.By the fall of Charlemagne's Empire in 814AD, the Netherlands was already one of the wealthiest places in Europe. Dutch shipping reached as far as Asia and North Africa while agriculture and commerce within the country flourished.Benevolent neighbors such as the Dukes of Burgundy and the Hapsburgs put in regular appearances in the Netherlands, playfully sending their armies to take over and introduce some fun taxation schedules. The Eighty Years War flared up over this jest and resulted in strong unification of the Dutch national identity.As of the sixteenth century the Netherlands became an independent Republic and within one hundred years they had grown to be the most powerful maritime nation of Europe. This is referred to as the Dutch Golden Age. Of course, major griping on the part of England followed, concerning naval power.The Dutch fell under French influence during the reign of Napoleon. The Kingdom of the Netherlands then included Belgium and Luxembourg, but they revolted during the 19th century, amidst rampant liberal and republican ideas on-continent.The country remained neutral during WWI but suffered dire foot shortages; during WWII it was invaded by Germany and resisted valiantly. But the industrial revolution had been good to Amsterdam and the city was positioned to proceed with fast economic growth in the post war period. Today the Netherlands, and Amsterdam, are one of the wealthiest countries in the world.Getting ThereThe Dutch national airport, Amsterdam Schiphol, is located 20km from the city. It is well-organized to meet the demands of being Europe's fourth-largest passenger airport. From Schiphol you can reach Amsterdam by taxi and train. Taxi takes about a half hour and should cost around 40 Euros. Also, an 11 Euro ticket for the shuttle bus service from the airport gets you access to 100 hotels throughout the city.The trains leave from the basement of the airport. "Schiphol" is the name of the train stop for the airport, a lovely sensible name you can easily understand. Some cities don't do such nice things with their train station naming. The direct rail link connects to the Central Station with trains every ten minutes at EUR 3.60 price. Thirty-five Euro fine for not having a valid ticket, watch out! The yellow ticket machine is your friend but carry change because it doesn't eat bills or credit cards.TransportationAlright! Now you're here, let's go for a walk! If you for some reason decide to be a total freak and drive a car here, we can't help you.Riding a bicycle is the best way to enjoy Amsterdam . Of course, you can use other moving objects such as train, tram, subway, bus and ferry to move yourself from one place to another. But we all know that bikes are the coolest so let's cut the crap. Renting a bike should cost about eight Euros per day. LOCK IT OR LOSE IT!!! triple exclamation mark.For riding the trams you need to buy a "strippenkaart" which is a paper ticket that can be stamped multiple times until there are no strips left.Metro in Amsterdam is a recent development, considering that the place is kind of, um, swampy to say the least. Construction started in 1977 and a new North/South metro line is in the works, no specific prediction of success available at time of writing.On the touristy end of transportation there's the Canal company which does boat tours and bike rentals as well as bus trips. Rent a canal hopper and go exploring the little waterways.People and CultureAmsterdam grew up with good manners. Being an international trading city required vast social networks and attendant tolerance of all cultural possibilities. This translated, over the centuries, into attracting people from all across the globe. Amsterdam is a real melting pot of 174 different cultures, with the freedom to be who you are and to say what you think, whether you're gay or straight, a squatter or a millionaire.Violent crimes are not prevalent here; pickpocketing and other petty theft is more of a threat to the average visitor.Now we can get to what all you young youths want to know -- how about the smoking? Yes, there are coffee shops where you can get hash or herb and smoke it. Yay. It's only tolerated, not legal. Everything else IS illegal so try to use your brain for thinking when you go to Amsterdam. Note that the red light district is under camera surveillance.Things to do, RecommendationsAmsterdam is a city of museums. The Dutch Master painters all have galleries and exhibits representing the work of their lives, from Rembrandt and Vermeer to van Gogh and Mondrian, and don't forget M.C. Escher and de Kooning either.For music there is the famous Concertgebouw, the acoustics of which are so phenomenal that it has been described as a musical instrument itself! And then numerous clubs and lounges with bangin' DJs as well.The usual stereotypes still apply: bring home some wooden clogs for a souvenir, take in a beer in a 'brown cafe' (so named for the nicotine stains), etc.But don't forget to get up high and have a look around! Enjoy.Text by Steve Smith.