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Ocean Beach was once known as the Haight-Ashbury of San Diego. The community became an attraction for hippies, who eventually became accepted by many local business establishments. The Black headshop opened on Newport Avenue. Soon to follow was an organic food store – the People's Market – on Voltaire Street. Beginning in the early '70s, local development and land interests pressed for the development of Ocean Beach's oceanfront, with plans for tourist-oriented resorts, hotels and a marina outlined in the Ocean Beach Precise Plan. With the passage of a 30-foot (9.1 m) height limit in 1972. From Wikipedia